Atlanta

IT was a blustery day in Washington on Jan. 20, 2009, as it often seems to be on the day of a presidential inauguration. As I stood with my 8-year-old daughter, watching the president deliver his inaugural address, I had a feeling of unease. It wasn’t just that the man who could be so eloquent had seemingly chosen not to be on this auspicious occasion, although that turned out to be a troubling harbinger of things to come. It was that there was a story the American people were waiting to hear — and needed to hear — but he didn’t tell it. And in the ensuing months he continued not to tell it, no matter how outrageous the slings and arrows his opponents threw at him.

The stories our leaders tell us matter, probably almost as much as the stories our parents tell us as children, because they orient us to what is, what could be, and what should be; to the worldviews they hold and to the values they hold sacred. Our brains evolved to “expect” stories with a particular structure, with protagonists and villains, a hill to be climbed or a battle to be fought. Our species existed for more than 100,000 years before the earliest signs of literacy, and another 5,000 years would pass before the majority of humans would know how to read and write.

Stories were the primary way our ancestors transmitted knowledge and values. Today we seek movies, novels and “news stories” that put the events of the day in a form that our brains evolved to find compelling and memorable. Children crave bedtime stories; the holy books of the three great monotheistic religions are written in parables; and as research in cognitive science has shown, lawyers whose closing arguments tell a story win jury trials against their legal adversaries who just lay out “the facts of the case.”

When Barack Obama rose to the lectern on Inauguration Day, the nation was in tatters. Americans were scared and angry. The economy was spinning in reverse. Three-quarters of a million people lost their jobs that month. Many had lost their homes, and with them the only nest eggs they had. Even the usually impervious upper middle class had seen a decade of stagnant or declining investment, with the stock market dropping in value with no end in sight. Hope was as scarce as credit.

In that context, Americans needed their president to tell them a story that made sense of what they had just been through, what caused it, and how it was going to end. They needed to hear that he understood what they were feeling, that he would track down those responsible for their pain and suffering, and that he would restore order and safety. What they were waiting for, in broad strokes, was a story something like this:

“I know you’re scared and angry. Many of you have lost your jobs, your homes, your hope. This was a disaster, but it was not a natural disaster. It was made by Wall Street gamblers who speculated with your lives and futures. It was made by conservative extremists who told us that if we just eliminated regulations and rewarded greed and recklessness, it would all work out. But it didn’t work out. And it didn’t work out 80 years ago, when the same people sold our grandparents the same bill of goods, with the same results. But we learned something from our grandparents about how to fix it, and we will draw on their wisdom. We will restore business confidence the old-fashioned way: by putting money back in the pockets of working Americans by putting them back to work, and by restoring integrity to our financial markets and demanding it of those who want to run them. I can’t promise that we won’t make mistakes along the way. But I can promise you that they will be honest mistakes, and that your government has your back again.” A story isn’t a policy. But that simple narrative — and the policies that would naturally have flowed from it — would have inoculated against much of what was to come in the intervening two and a half years of failed government, idled factories and idled hands. That story would have made clear that the president understood that the American people had given Democrats the presidency and majorities in both houses of Congress to fix the mess the Republicans and Wall Street had made of the country, and that this would not be a power-sharing arrangement. It would have made clear that the problem wasn’t tax-and-spend liberalism or the deficit — a deficit that didn’t exist until George W. Bush gave nearly $2 trillion in tax breaks largely to the wealthiest Americans and squandered $1 trillion in two wars.

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A brilliant Op Ed on the power of story (or lack thereof) in politics. Obama are you listening?

Little pieces of brain candy from Zack McDonald. Fake skin being a particular favorite.

The following is also cross-posted on Forbes.com.

According to Google CEO Eric Schmidt, by the end of today the web will fill up with more information than what had existed in entirety prior to 2003. Much of this deluge is being created by ordinary netizens, rather than by corporations. The web has become a raging river filled with tweets, status updates, photos and videos.

There’s both a positive and negative side to this story. In fact it has spawned a divergent debate of ideas.

Nicholas Carr in his book “The Shallows” argues that the digital deluge is rewiring our brains for less depth. NYU professor Clay Shirky, meanwhile, says in his book Cognitive Surplusthat as more of us become content creators rather than consumers, it’s ushering in a new age of enlightenment.

Regardless of which side of the debate you buy into, one that sees superficiality rising versus another that envisions a new Renaissance, one thing remains clear. Space on the Internet is infinite. Time and attention, meanwhile, remain finite. Therefore, “Digital Relativity” will become a major challenge.

Taken in context, when you do the math it’s easy to see that it’s going to be harder than ever to reach people. On the one hand, social networking sites like Facebook consolidate audiences. (The average user spends five hours/month on the site.) On the other hand, social media is forcing us to make hard choices every day – Bieber vs brands, Forbes vs families, business vs. babies.

The new law of digital relativity (e.g. the relationship between time and space) means the end of scarcity. This was the currency that, for years, powered marketing budgets, filled media coffers and drove the information economy. Now that scarcity is gone, however, we will need to adopt a new set of skills.

Enter the Transmedia Storyteller.

Even though millions of us are now content producers in some form or another, the reality is there’s still chasm when it comes to quality. There’s art and there’s junk. Audiences want art.

To stand out today it’s critical that businesses create content. Activating your cadre of internal subject matter experts is the surest path to visibility. According to the 2010 Edelman Trust Barometer, the public is increasingly relying on subject matter experts as trusted authorities. And many businesses are beginning to do just that, especially on LinkedIn and Twitter.

The reality is, however, that organizations need to do more than just unleash their subject matter experts en masse. They need to activate them in multiple channels at once and equip them in how to create a compelling narrative – an emerging set of skills called Transmedia Storytelling

Transmedia Storytelling doesn’t need to be fancy. It can be executed with low budget tools. However, it does need to be thought through. It requires that a business’ subject matter experts know how to simultaneously tell good stories and to do so using text, video, audio and images depending on the venue.

Transmedia storytelling is the future of marketing. And those who can span across formats and share their expertise will stand out in an age of Digital Relativity. There’s a first-mover advantage here. However, it remains to be seen who will grab the ring.

Interesting take on storytelling in the digital deluge. I disagree with Nicholas Carr that this is rewiring peoples brains (might happen but it takes generations, not decades, Nick needs to take a few biology classes). But the notion of digital relativity is new to me and helps me look at it in a fresh way. Helpful.

A fantastic post by Alex Bogusky. So spot on, and such a great way of examining the strange and terrible power of story in the human brain. More people have died throughout human history defending their "story of me" than for any other reason. Why is that?

Don't listen to me. Listen to Tom Peters. Want to win in business? Tell a better story. (With thanks to BBH Labs and Dr Ben Malbon)

This amazing story by Ed Gavigan reminded me of how incredibly hard life can be in New York and how that can make us appreciate it even more. If for some reason it won't play here just follow the link and listen at The Moth.

http://www.themoth.org/listen#

TM

Projects like this both inspire me and remind me how lazy I am. Unbelievable amounts of time, dedication, creativity and paint. Worth every second of your time to watch.

Interesting project. I'm vaguely ashamed to say I don't own an IPad (can't haul another device around... just can't) so I have no idea if the experience is satisfying or not. I tend to be skeptical of linear stories that the user can control (unless its Modern Warfare in which case... hell yeah). If anybody has checked this out let me know what you think?

TM

They're made out of Meat

by Terry Bisson

"They're made out of meat."

"Meat?"

"Meat. They're made out of meat."

"Meat?"

"There's no doubt about it. We picked several from different parts of the planet, took them aboard our recon vessels, probed them all the way through. They're completely meat."

"That's impossible. What about the radio signals? The messages to the stars."

"They use the radio waves to talk, but the signals don't come from them. The signals come from machines."

"So who made the machines? That's who we want to contact."

"They made the machines. That's what I'm trying to tell you. Meat made the machines."

"That's ridiculous. How can meat make a machine? You're asking me to believe in sentient meat."

"I'm not asking you, I'm telling you. These creatures are the only sentient race in the sector and they're made out of meat."

"Maybe they're like the Orfolei. You know, a carbon-based intelligence that goes through a meat stage."

"Nope. They're born meat and they die meat. We studied them for several of their life spans, which didn't take too long. Do you have any idea the life span of meat?"

"Spare me. Okay, maybe they're only part meat. You know, like the Weddilei. A meat head with an electron plasma brain inside."

"Nope. We thought of that, since they do have meat heads like the Weddilei. But I told you, we probed them. They're meat all the way through."

"No brain?"

"Oh, there is a brain all right. It's just that the brain is made out of meat!"

"So... what does the thinking?"

"You're not understanding, are you? The brain does the thinking. The meat."

"Thinking meat! You're asking me to believe in thinking meat!"

"Yes, thinking meat! Conscious meat! Loving meat. Dreaming meat. The meat is the whole deal! Are you getting the picture?"

"Omigod. You're serious then. They're made out of meat."

"Finally, Yes. They are indeed made out meat. And they've been trying to get in touch with us for almost a hundred of their years."

"So what does the meat have in mind?"

"First it wants to talk to us. Then I imagine it wants to explore the universe, contact other sentients, swap ideas and information. The usual."

"We're supposed to talk to meat?"

"That's the idea. That's the message they're sending out by radio. 'Hello. Anyone out there? Anyone home?' That sort of thing."

"They actually do talk, then. They use words, ideas, concepts?"

"Oh, yes. Except they do it with meat."

"I thought you just told me they used radio."

"They do, but what do you think is on the radio? Meat sounds. You know how when you slap or flap meat it makes a noise? They talk by flapping their meat at each other. They can even sing by squirting air through their meat."

"Omigod. Singing meat. This is altogether too much. So what do you advise?"

"Officially or unofficially?"

"Both."

"Officially, we are required to contact, welcome, and log in any and all sentient races or multibeings in the quadrant, without prejudice, fear, or favor. Unofficially, I advise that we erase the records and forget the whole thing."

"I was hoping you would say that."

"It seems harsh, but there is a limit. Do we really want to make contact with meat?"

"I agree one hundred percent. What's there to say?" `Hello, meat. How's it going?' But will this work? How many planets are we dealing with here?"

"Just one. They can travel to other planets in special meat containers, but they can't live on them. And being meat, they only travel through C space. Which limits them to the speed of light and makes the possibility of their ever making contact pretty slim. Infinitesimal, in fact."

"So we just pretend there's no one home in the universe."

"That's it."

"Cruel. But you said it yourself, who wants to meet meat? And the ones who have been aboard our vessels, the ones you have probed? You're sure they won't remember?"

"They'll be considered crackpots if they do. We went into their heads and smoothed out their meat so that we're just a dream to them."

"A dream to meat! How strangely appropriate, that we should be meat's dream."

"And we can mark this sector unoccupied."

"Good. Agreed, officially and unofficially. Case closed. Any others? Anyone interesting on that side of the galaxy?"

"Yes, a rather shy but sweet hydrogen core cluster intelligence in a class nine star in G445 zone. Was in contact two galactic rotations ago, wants to be friendly again."

"They always come around."

"And why not? Imagine how unbearably, how unutterably cold the universe would be if one were all alone."

 

Editor's note: This story is © Copyright by Terry Bisson and is reproduced here by kind permission of the author. If you like the story, please visit Terry Bisson's Website and check out his books.

 

This is only on topic because it is one of my favorite short stories. So short. So weird. So funny. I had forgotten completely about it. Thank you internet.

TM